Have you seen these pictures on Instagram of the breathtakingly-beautiful Hindu temple in Bali, Indonesia? People pose between stone posts with mountains in the background, with a mirror-smooth reflection of themselves coming from a lake below. Isn’t it stunning? Doesn’t it make you want to stop what you’re doing and get on an airplane and fly to Bali right now?
Me too. I’ve been looking at images like these for months now, appreciating how gorgeous the other side of the world can be, and feeling like I’ve just go to go there someday. I mean, look at those pictures! Have you ever seen anything so spectacular in your life?
Trouble is, those photos are faked. Every… single… one of them. Yes, it really is Bali. Yes, it really is a Hindu temple. Yes, those are real stone walls. But that perfectly-still reflecting lake below? It’s a total, utter, and complete fraud.
According to Lifestyle Insider, the reflection that gives such an otherworldly magic to these photos is—literally—a tiny glass mirror held by the person taking the pictures under an iPhone. These photos taken were paid for by the tourists who stood in a line, some for hours supposedly in order to participate in the sham photoshoot.
Do you feel tricked? Confused? Do you wonder how that’s even possible? See for yourself: a writer with Fortune Magazine took a trip to the exact spot, and noted how the site looked completely different in real life.
In case you couldn’t tell, this makes me really mad. Maybe unreasonably so. After all, people can take whatever photos they want, and do whatever they want with their own money. So why do I care? A few reasons:
- Almost nobody discloses the fact that these photos are, in fact, manipulated.
- Nobody (that I can see) discloses the fact that they stood in a line, and paid for these photos.
- It shows how desperate people are to impress others on social media. They’ll go to extraordinary lengths to trick their “viewers” or “fans” into a false sense of wonder.
- Destinations like this are already gorgeous enough! You do NOT need to try to make it look any better artificially, and doing so actually detracts from the location’s reputation and can, in fact, harm tourism.
- It creates (even more) unrealistic expectations in an industry that’s already rife with misleading and deceptive advertising.
If you want to see the fraudulent images, view them on Instagram. Otherwise, here’s a a comparison between what people prefer to portray versus what’s real:
Fake Photo of #gatesofheaven
Real Photo of #gatesofheaven
On an important note, I do not fault the enterprising locals for coming up with the idea, or for profiting from it. Kudos to them—that’s a totally friggin’ brilliant move.
I do, however, bitterly resent the fact that there’s enough demand for taking inauthentic photos from pathetic tourists who want to satisfy their desires to showcase a pretend, online version of their #blessed #bestlife #lifeisgood #wanderlust travels.
Perhaps I’m a bit oversensitive since I know that I would have received an “F” in my photojournalism classes in college if I had ever submitted photos like this in a project. I would have been sternly reprimanded and maybe even kicked out of the program altogether because it’s dishonest to represent reality through photography in this manner.
Yes, again, I know that Instagram is not journalism school. But I also know that professional photojournalists, after school, are held to an even higher standard, and they would be fired from their jobs if they published work like this. And, in this day and age where social media is filled with professional travel “influencers”—people who are literally paid to share their experiences traveling—aren’t they in some sense photojournalists? Aren’t they professional photographers to some extent? Why don’t we hold them to the same standard, or any standard?
This, to me, is an especially egregious example of the dark underbelly of the “amateur” travel industry. Since there are no industry codes of ethics as far as I can tell, a lot of manipulation, post-processing, and ad fraud is slipped into the news feeds and photo streams of unsuspecting fans.
In my opinion, the offline world of photoshopping supermodels for magazine covers is unethical because it makes people (women, especially) feel like crap because they portray an outrageous and unrealistic expectation of beauty.
This is just a digital version of the same unethical behavior, which makes people (like me) feel like crap because it portrays an outrageous and unrealistic expectation of travel.
Seriously, think about the people who went to to Bali and got there, only to discover: “I’ve been tricked!”
This game of extreme sensationalism and deception has got to stop. It will hurt travel, tourism, and travelers in the end unless we demand change.